BigSpy - Ad Intelligence Platform
BigSpy is an ad spy tool that monitors competitor ads across 10 major platforms, including TikTok. It helps TikTok Shop operators find winning ad creatives for product sourcing and listing optimization.
Introduction
What is BigSpy?
BigSpy is an ad intelligence platform that tracks over 1 billion ad creatives across 10 major platforms, including Facebook, Instagram, TikTok, YouTube, and Pinterest. For TikTok Shop operators, it serves as a tool for competitor ad monitoring and creative inspiration, helping you source products and optimize listings by seeing what ads perform well.
How It Works for TikTok Shop Operators
You can search the ad library by keyword, advertiser, or platform to find top-performing TikTok ads. This helps in the sourcing phase by revealing trending products and in the listing phase by showing effective visual and copy strategies. The tool provides competitor ad tracking, letting you monitor rivals' campaigns and adjust your own ad tests accordingly. However, it does not directly integrate with TikTok Shop for order or fulfillment management; it's focused on ad research.
Key Features and Limitations
BigSpy offers a multi-platform ad library, competitor ad analysis, and niche market research. It covers 71 countries and 23 languages, which is useful for cross-border TikTok Shop sales. The database adds about 500,000 new ads daily, giving fresh inspiration. Limitations include a cluttered interface that can slow down searches, and billing issues reported by some users (e.g., difficulty canceling trials). Customer service response times may vary.
Pricing and Free Tier
BigSpy offers a Basic plan at $19 per month with 1 seat, 50 daily queries, and 50 daily downloads. The Pro plan includes TikTok Shop access as a limited-time free feature. There is no permanent free tier, but the Basic plan is affordable for small teams. Pricing details are available on the BigSpy website.
Getting Started
To start, visit the BigSpy website and sign up for a plan. Use the search filters to find TikTok ads by keyword or competitor. Download creatives for inspiration, but note that daily limits apply based on your plan. For TikTok Shop operators, focus on ad creative analysis to improve your own ad testing and product selection.