Clipchamp - Online Video Editor

What is Clipchamp?

Clipchamp is an online video editor by Microsoft that runs in your browser. It provides AI-powered tools for recording, editing, and exporting videos without requiring desktop software installation. TikTok Shop operators can use it to create product demonstration videos, promotional clips, and social media ads.

TikTok Shop Operator Workflow

Clipchamp fits into the content creation phase of TikTok Shop operations. You can use the TikTok video templates to quickly format clips for the platform's vertical aspect ratio. The AI subtitle generator adds captions in over 80 languages, which helps with accessibility and viewer retention. The AI text-to-speech feature creates voiceovers for product narrations without hiring a voice actor. The brand kit tool maintains consistent logos and colors across multiple product videos.

Key Features

The editor includes a screen recorder and webcam recorder for capturing product demos or unboxing videos. AI background removal lets you isolate products from their environment. The video resizer adjusts clips for different social platforms. A content library provides royalty-free stock videos, images, and music for filler content.

Getting Started

Clipchamp works in Microsoft Edge and Google Chrome browsers. A dedicated Windows desktop app is available for Windows 10 and 11. An iOS app exists for mobile editing. You can sign up with a Microsoft account, Google account, or email. The interface is browser-based, so you can edit from any device without installing software.

Pricing

Clipchamp offers a free tier that allows creating videos with personal media and free stock media. The free tier exports videos at up to 1080p resolution without watermarks. Specific pricing for premium subscription tiers is not clearly documented in the source material.

Limitations

The tool does not integrate directly with TikTok Shop backend systems for order or inventory management. It is primarily a content creation tool, not a full e-commerce workflow platform. Operators will need to manually upload finished videos to TikTok Shop or their connected social channels.