Metricool

What is Metricool?

Metricool is a social media management platform that plans, measures, and manages content in one tool. For TikTok Shop operators, it handles post scheduling, analytics, and basic content creation, fitting into the workflow for listing promotion and creator affiliate outreach.

How It Works

You drag and drop content into a calendar, preview how it looks on each platform, and schedule posts across networks. The AI assistant helps generate post ideas. Reports generate automatically, and you can analyze competitor profiles. This reduces time spent switching between tabs and helps maintain a consistent posting schedule for product launches and promotions.

Pricing and Free Tier

Metricool offers a Free plan that manages 1 brand, schedules up to 20 posts per month, and analyzes 5 competitor profiles. It includes the AI social media assistant. The Starter plan starts from €16/month, manages up to 10 brands, offers unlimited publishing, and adds LinkedIn connection, Google Drive, and Canva integration. The Advanced plan starts from €43/month, manages up to 50 brands, and includes team and client management, role management, and a post approval system. Pricing is in EUR, and you can cancel or upgrade anytime.

Limitations for TikTok Shop Operators

Metricool supports TikTok analytics and management, but it is not a dedicated e-commerce operations tool. It does not directly integrate with TikTok Shop for catalog listing, order fulfillment, or payment reconciliation. Operators will need separate tools for sourcing, inventory, and compliance tasks. The Free plan's 20-post monthly limit may constrain high-volume promotional campaigns.

Getting Started

Sign up for a free account, add your TikTok and other social profiles, and use the planner to schedule your first posts. Connect Google Drive or Canva in the Starter plan for asset management. Use the analytics dashboard to track performance and adjust your posting strategy.