Publer
Publer is a social media management tool that schedules and publishes posts for TikTok and other networks. It includes AI Assist for content generation and bulk scheduling via CSV. The platform offers a Link in Bio feature for Instagram to drive sales.
Introduction
What is Publer?
Publer is a social media management and scheduling tool that supports posting to TikTok, Instagram, Facebook, and other networks. It provides a RESTful JSON API for automation and allows bulk scheduling of up to 500 posts at once using a CSV file.
How It Works for TikTok Shop Operators
Publer fits into the content and creator workflow for TikTok Shop sellers. You can schedule product videos and promotional posts in advance, which helps maintain a consistent posting cadence without manual effort. The AI Assist feature can generate captions and ideas, though you should review outputs for brand voice. The Link in Bio tool for Instagram can be used to direct traffic to TikTok Shop listings, supporting cross-channel sales.
Pricing and Limits
Publer offers a free tier and paid plans, but specific pricing details are not clearly documented in the source material. The API has a rate limit of 100 requests per 2 minutes per user, which you should factor into automation scripts. Bulk scheduling is limited to 500 posts per CSV upload.
Getting Started
To use Publer for TikTok, connect your TikTok account via the platform's social network integrations. Use the CSV upload for bulk scheduling if you have many posts to queue. The API can be used to automate posting from your own systems, but you must respect the rate limits.
Limitations
Publer's verified facts do not include specific integrations with TikTok Shop or e-commerce platforms. Pricing details are unknown, so you should check the official site for current plans. The tool is primarily for social media scheduling and may not handle order fulfillment or payment reconciliation directly.